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Privacy Policy

All visitors should read this Privacy Policy carefully. By using this website www.lab88.ai, you agree to the following terms. If you do not agree, please discontinue use of the site and its services.

1. WHO WE ARE

Lab88 OÜ is a consulting and technology development company based in Estonia. We offer services in digital strategy, technical implementation, and team mentoring. By accessing www.lab88.ai, you agree to the terms of this Privacy Policy. If you do not agree, you may not use this website or our services.

2. PERSONAL DATA WE COLLECT & WHY

We collect personal data only when necessary and in accordance with the General Data Protection Regulation (GDPR). Depending on the context, we process your personal data under one or more of the following legal bases:
- Consent: for example, when you subscribe to our newsletter or submit information via LinkedIn Lead Gen Forms.
- Legitimate interest: for example, when we respond to your inquiries via contact forms or maintain security logs to protect our website.
- Contractual necessity: where processing is required to perform a contract with you or to take steps at your request before entering into a contract.
- Legal obligation: where we are required to retain certain records or disclose data to comply with applicable laws.
This data helps us respond to your inquiries, provide services, analyze usage, or send updates when requested.

3. THE DATA WE COLLECT

Newsletter sign-up
When you subscribe to our newsletter, we collect your name (if provided) and email address via HubSpot. We use a confirmation (double opt-in) method to verify your subscription. You may unsubscribe at any time using the link in any email we send or by contacting us directly. Lab88 does not sell or share this information with third parties. We do not advertise third-party services in our newsletters.

4. CONTACT FORM

When you submit a contact form via our website, the form is provided through Typeform, a third-party service provider based in Spain. Typeform collects the information you provide (e.g. name, email, company, message) and securely transmits it to us.
- This data is used only to respond to your inquiry.
- We do not use this information for marketing unless you explicitly opt in.
- Once your request has been resolved, we delete your data from our systems unless further retention is legally required or you have consented to ongoing communication.
- Typeform may process your data outside the European Union under the protection of Standard Contractual Clauses (SCCs) to ensure GDPR compliance.
- We never sell or share your personal information with third parties, except with trusted service providers acting strictly on our behalf.

5. SECURITY LOGS

If someone attempts unauthorized access to our site’s administrative area, their IP address may be logged. We retain this data only to prevent abuse and protect our systems. Continued use of our site implies acceptance of this practice.

6. COOKIE POLICY

This website uses cookies and similar technologies to enhance your experience, remember preferences, and integrate with third-party services such as Webflow, HubSpot, Typeform, Calendly, and Google Analytics. By using this site, you agree to the use of cookies as described below.

7. WHAT ARE COOKIES

Cookies are small text files placed in your browser to help us understand site usage and improve performance. You may choose to disable cookies in your browser, though some functionality may be affected.

8. HOW WE USE COOKIES

We use cookies and similar technologies to:
- Remember user preferences (such as language or layout).
- Track anonymous traffic data and usage patterns via Google Analytics.
- Support website hosting, security, and performance optimization through Webflow.
- Enable form submissions and surveys via Typeform.
- Provide scheduling and booking functionality via Calendly.
- Support CRM, marketing automation, and contact management via HubSpot.
- Monitor website performance and troubleshoot errors.
Disabling cookies may reduce site functionality, especially for integrated services (e.g. forms, scheduling), but will not block access to core content.

9. DISABLING COOKIES

You can disable cookies by adjusting your browser settings. However, please note that doing so may affect how this website functions.

10. SITE PREFERENCES

Some cookies remember your preferences (e.g. language or layout) to enhance your experience across visits.

11. THIRD-PARTY COOKIES

We may use third-party services which also use cookies or similar tracking technologies to function. These cookies help us operate the website, analyze performance, and provide integrations. You may encounter cookies from:
- HubSpot (CRM, form integration, marketing automation)
- Google Analytics (site usage and performance)
- Webflow (website hosting, security, and performance optimization)
- Typeform (form functionality and survey performance)
- Calendly (scheduling and meeting booking functionality)
You can disable cookies in your browser settings, although some features of our website may not function properly without them.

12. GOOGLE ANALYTICS

We use Google Analytics to understand visitor behavior, including page views, time on site, and referring links. All data collected is anonymized and used solely to improve our website.
We have enabled IP anonymization in Google Analytics, which means your full IP address is not stored. Google may set cookies to track user behavior. You can learn more on the Google Analytics Privacy Policy page.

13. WHAT RIGHTS YOU HAVE OVER YOUR DATA

You have the right to:
- Request a copy of your personal data
- Request corrections or updates
- Request deletion of your data
Requests can be made by emailing us at operations@lab88.io.

14. WHERE WE SEND YOUR DATA

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required by law.
- Newsletter subscription data: until you unsubscribe or withdraw consent.
- Contact form data: deleted after your inquiry is resolved.
- LinkedIn Lead Gen Forms: up to 90 days within LinkedIn systems, or longer if transferred to our CRM, where it will be deleted upon request or after the relationship ends.
- Google Analytics data: retained for 26 months in anonymized form.
- Security logs: retained for up to 12 months for fraud and abuse prevention.
- Typeform data: retained for as long as necessary to complete the survey or form purpose, and deleted upon request or when no longer required.
- Calendly data: retained as long as necessary to schedule and manage the meeting, and deleted upon request or after the relationship ends.
- Webflow hosting data: technical logs may be retained temporarily for security and performance monitoring, but not longer than necessary.
Some of our service providers may process data outside the European Union. In such cases, we ensure that your data is protected in line with GDPR requirements by relying on:
- Adequacy decisions issued by the European Commission, or
- SCCs approved by the European Commission.
You can request a copy of these safeguards by contacting us at the email provided below.

15. HOW WE PROTECT YOUR DATA

We use:
- SSL encryption on all pages
- Firewall and malware protection
- Access-restricted internal systems
- Monitoring and alert systems for suspicious activity
We take appropriate technical and organizational measures to protect your data against unauthorized access, loss, or misuse.

16. LINKEDIN LEAD GEN FORMS

When you submit your information via LinkedIn Lead Gen Forms on our official Lab88 LinkedIn Page, we collect the data you provide (such as name, email address, company, and job title). This data is used only to contact you, provide information about our services, or respond to your inquiry.
- We do not request sensitive personal data (such as political views, health data, or data relating to minors under 16).
- You may opt out of further communications at any time by using the unsubscribe option provided in our emails or by contacting us directly.
- We do not sell or share this data with third parties, except with trusted service providers acting on our behalf, under strict contractual obligations.
- Data collected through LinkedIn Lead Gen Forms is stored by LinkedIn for up to 90 days. If transferred to our internal systems (e.g. CRM), it will be retained only as long as necessary to fulfill the purpose for which it was collected, or until you request deletion.

17. MORE INFORMATION

For any questions about this policy or how we handle your data, please contact:
Lab88 OÜ
Email: operations@lab88.io
Business Address: Harju maakond, Tallinn, Kesklinna linnaosa, Tornimäe tn 5, 10145